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What do you think about traffic? In reality, busy traffic is undesirable and not beneficial to a society. However, on the other hand, in the world of internet, traffic is a good thing. As we all know, traffic is a very valuable asset to a website, especially the one with Google Adsense Ads inside. Without traffic, you won't have clicks; without clicks, you won't have any revenue. Do you know how large the traffic volume is for those really "big" site? They can even have more than 300 clicks per day for their sites. It is quite extraordinary to a newbie of Adsense. As time goes on, more and more webmasters begin to realize the importance of traffic to their sites. The amount of traffic generated by a given site is perhaps the most important predictor of the amount of AdSense revenue it generates. Therefore, to me, traffic is KING!!

Even with the importance of factors such as proper formatting and placement of ads, no site can succeed without a sufficient number of visitors checking out the ads being offered. For illustration purposes, let us look at a website that is receiving 100 visitors per day (it is quite difficult to achieve for some new Gsensers). Let's assume that the size gets an average of 10 cents per click, with a CTR of 5%. This means that of those 100 visitors, only 50 will click the ad (the 5% figure is a pretty realistic standard). That means that an average day's earnings would be a mere half a dollar, with an average monthly take of only $15 or so. These measly earnings may not even be enough to cover the hosting fees for the site.

In order to earn even $60 per month, it would be necessary to quadruple the number of daily visitors, increase the click through rate, or both. You can see, therefore, why it is so important to constantly strive to drive more and more traffic through your virtual doors. There are of course a number of strategies to increase web traffic, and most webmasters will have heard the term SEO, or search engine optimization. SEO techniques use a combination of targeted content rich in popular keywords, links from other sites and other methods to drive traffic and increase search engine rankings.

Search engine rankings can be vital to website traffic, of course, since most people use some sort of search engine to find the information they need on a variety of subjects. Pay per click advertising, or PPC, is another popular way to build traffic to a site. While this strategy can be very effective, it can also be quite costly, so it is important to carefully read the fine print of the agreement before signing up. Apart from that, you need to be very careful to those paid-to-surf, pard-to-click and auto-surf programs. Google can detect these programs very effectively, and in f act, many webmasters were being banned by Google just because they enrolled these programs. So, be careful to void these sorts of programs. Hope this post can give you a brief introduction on how importance the traffic is to a site. If you have any enquiries, please kindly leave me a comment.

C.K. Li is a SEO and Google Adsense expert whose company is based in Hong Kong. He starts to share his expertise in Adsense in his blog Da Gsense Codes, and welcome all the questions in Adsense.
www.DaGsenseCodes.com.