Sunday, February 10, 2008 

Anti-Aging Diet Care

Many anti-aging products nowadays guarantee customers with favorable effects. However, what these customers don't know is that if they are to maximize the effects of these anti aging diet care methods, they must do their share of limiting themselves to eating healthy foods, lowering calories, and increasing their fluid intake.

Reducing calorie intake is one of the best way to start looking young and feeling young. Lowering your intake of calories can help reduce health risks and extend life expectancy. Studies show that limiting calorie intake can prevent certain ailments and diseases which are mostly associated with physical maturity.

Statistics have shown that individuals in their 50's who practiced lesser calorie intake had blood pressures of a 10-year-old. Other studies show that in rodents and primates, those that were on restrictive diets lived longer than their maximum life spans.

Furthermore, the Hormesis Hypothesis of calorie restriction suggests that controlled calorie intake lowers stress levels that cause aging. It explains that animals are able to live longer because calorie restriction induces a defense mechanism that helps them survive.

Other than reducing calorie intake, one effective way of aiding any anti-aging diet care method is having good health food diet. A healthy food diet should include a well-balanced diet and a daily or regular dose of fruits and vegetables as these contain anti-aging properties. Below are also some of the more examples of food that will aid you in your fight against aging:

Berries - berries of any kind contain antioxidants which is a primary weapon against anti-aging because it prevents free radicals from damaging your cells.

Avocados - Avocados contain potassium that regulates high blood pressure. It also contains monounsaturated fat which can help lower the bad cholesterol in your body as well as Vitamin E which is necessary in replacing dead skin cells.

Nuts - These are a good source of protein and minerals that maintain a healthy immune and digestive system.

Garlic - Garlics are known to reduce risks of heart failures.

Cruciferous vegetables - Broccoli, radish and cauliflower are just some examples of these cruciferous vegetables which help prevent cancer diseases.

One of the more common health practice that help delay aging and strengthens one's immune system is the hydrotherapy or drinking lots of fluids, especially water. Since dehydration causes stress-induced damages on our body's cells, replenishing our body adequately with the water it needs can effectively help flush out wastes and toxins and rejuvenates dehydrated tissues.

One of the most effective anti aging diet care programs is said to be fasting. Fasting involves avoiding food (while only being allowed to drink water) for a considerable period of time as an anti aging diet care plan. The basic function of fasting is to detoxify your body and control weight. Benefits of fasting include clearer skin, lighter stance, better concentration and lessened inflammation. When there are fewer toxins in the body there is better blood circulation and decreased deterioration of cells.

Find out more of Marianna Pells' SECRETS to maximizing your anti-aging healthy diet and visit her site for anti aging treatments

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MLM Business Opportunity - Is It Worth Your Time?

Many people looking to make money online these days end up joining an MLM business opportunity. Unfortunately most of those people, perhaps as much as 98% of them will end up failing. There are many reasons why people fail in MLM business opportunities. Most of them join expecting to make easy money without doing much work and when that doesn't happen they get frustrated, quit and blame it on the company or their sponsor.

What these people don't realize is that it takes a lot of time and effort to build a large enough network to see any significant income. They also fail to educate themselves on how to market and advertise properly on the internet. Unfortunately, most MLM business opportunites fail to provide the training needed to really become successful which leads to the high attrition rate most MLMs suffer from. This means that if you are trying to build an MLM network, your downline is quitting as fast as you can sign them up.

Does this mean that MLM business opportunities are no good or are scams? No, not at all. Many of them are good programs with good products but because of the lack of up to date step-by-step training for their members, only those people with extensive experience are able to recruit the massive number of people that are needed to create a significant income.

This is why many top online earners and internet marketing heavy hitters are turning their attention to top tier programs that not only provide much larger commissions for the same amount of effort but also provide the necessary step-by-step training on how to properly market on the internet so that you don't have to figure it out on your own. An example of this type of top tier business opportunity is the Wealth Magnet System. With the extensive training provided by the Wealth Magnet System, even those new to internet marketing have an excellent shot at success in a relatively short period of time compared to a traditional MLM business opportunity.

Another important point to consider is that because top tier business opportunities have a higher start up cost, those who join tend to take their new business much more seriously and are much less likely to quit in a few months. They will treat it like a real business so to speak and will put in the required effort to make it work which will benefit you as their sponsor.

So is joining an MLM business opportunity worth your time? Well, ask yourself this. Would you rather make a couple hundred dollars in an MLM or several thousand dollars in a top tier program for the same amount of work? Answer that question and you'll have your answer.

Dr. Daniel Trainor is an established internet marketer and mentor. To find out how you can personally work with Dr. Trainor and make money online go to Wealth Magnet System

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How Spyware Is Different From Viruses And Worms

If youve been noticing a decrease in your computers performance if its running sluggishly or even crashing, it may very well be infected with either Spyware, a virus, worms or all of the above. You have to be really careful when downloading things off the internet as well as opening emails from people you dont know because those are the main sources of these infiltrators. And in case you didnt know, even an email attachment from someone you do know could contain a virus. And even though each of these types of pests are harmful to your computer in their own special way, there are differences among them. So to assist yourself in keeping your computer healthy, you should be aware of what they are and what they do so you can fix and/or prevent the malfunctions that result when they exist in your PCs system.

SpywareSpyware is most often times downloaded onto your computer along with other downloads that you actually intended on retrieving mostly from Freeware sites. It is very sneaky and hides itself within your PC, running invisibly in the background of the operating system. Spyware tracks every action you make on your keyboard, follows you around the internet and records everything you do in order to send the information back to the programs creator. Some Spyware even has the ability to scan documents saved on your computer as well. Advertisers are the guiltiest of Spyware generators which is one of the reasons bulk and junk emails are running amok. And the information gathered by the Spyware program can actually inhibit your life off the computer as well. Some of the originators of various Spyware use these programs to help them steal your personal information and identity.

VirusesViruses are also hidden entities in your computers operating system, but unlike Spyware, have to be executed in order to do their thing. Just like in humans, viruses are transferred from one computer to another. They are actually code that is written into programs that once clicked on and opened, spread like wildfire throughout your PCs system. They are enormously dangerous and can actually destroy your entire operating system, wiping out all of your programs, erasing your files and infiltrating your address books. WormsWorms are software programs that work independently to annoy you and destroy your files, in addition to making your computer run abundantly slow. They spread themselves though network connections but unlike viruses, dont need to be executed to launch. However, they are just as efficient at damaging your files and programs as a virus is. Protection is PowerDO NOT EVER open emails that come from a name you do not recognize or have some funky wording in the subject line, and furthermore, NEVER click on or download attachments from them either. Ensure the protection of your computer as well as your identity by utilizing Anti-Spyware in addition to Anti-Virus software. Just about every single operating system sold today comes equipped with some form of these programs already built in and theyre there for a reason. So make sure you keep your firewall up, run the protection software while youre on the computer and scan your system regularly.

Gray Rollins is a featured writer for MySpywareGuide.com. If you want the best spyware protection avaialble, be sure to visit us and download XoftSpySe.

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Asbestos In Your Home -- Don't Give Your Kids Cancer

What is Asbestos?

Asbestos is a mineral fibre that is known for its heat resistance and strength. It is also very resistant to acid. Asbestos can only positively be identified under a microscope, however, asbestos in the home and workplace is very easy to identify. As asbestos ages it starts to crumble and break, the fibres which are deadly are then released into the air and breathed in.

What Illnesses are caused by Asbestos?

The tiny fibres that are released by the asbestos penetrate deeply into the lungs and remain in the individuals lungs for the rest of their lives. Constant or regular exposure to high does of asbestos fibres can cause scarring of the lung tissue and respiratory disease asbestosis. Exposures to low amounts of asbestos are still highly dangerous and can cause lung cancer. Direct contact with asbestos can also cause Mesothelioma a form of cancer exclusively linked to asbestos exposure. Symptoms of asbestos exposure usually take 20 40 years to develop and 100% of cases are fatal. All types of asbestos cause cancer and all types of asbestos cancers can kill. Children are especially prone to developing cancer after exposure to asbestos.

What Products Contain Asbestos?

-Floor Tiles

-Ceiling Tiles

-Sprayed on Textures Ceilings

-Wrapping For Pipes

-Boiler Insulation

-Fire Proofing Surfaces and Similar

-Roof Tiles

-Roof Tar

-Heaters Gas & Electric

What To Do If You Suspect You Are In Contact With Asbestos

Should you discover or suspect that you have asbestos in any part of your home or business you need to make a decision based on the amount of exposure and the condition of the asbestos. The most important factor is the general condition of the asbestos. If it is crumbling or broken it must be removed immediately as it will be releasing deadly asbestos fibres into the surrounding area. You must not remove the asbestos yourself. The asbestos needs to be removed and disposed by a properly qualified and protected individual. Call your local government office or council immediately and seek advice on recognised companies that can remove the asbestos safely.

If you are a home owner or a tenant you must make arrangements immediately to have the asbestos encapsulated or removed. You are liable for any person who develops cancer as a result of exposure in your home.

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What's The Scoop On Car Donations?

When it comes to getting rid of your old jalopy, do you know your choices? Many people trade in their cars for peanuts or attempt to sell their vehicles themselves through windshield signs, lemon lots, or classified advertisements. What you may not realize is that your can get a great deal more out of your hunk of junk by donating your car rather than selling it.

Why donate a car? Well, why not! When you donate your car, you provide a means of transportation to individuals who were previously without, allowing them to hold jobs they couldnt before due to the lack of transportation. Also, many agencies accept the donation of your car, then overhaul the vehicle and sell it to a third party, thus earning money for the charitable organization.

There are a variety of organizations that accept donations of cars, trucks, recreational vehicles, boats, and trailers. These organizations include the American Diabetes Association, Kars4Kids, Firefighters Burn Institute, American Red Cross, Habitat for Humanity, and the United Way. Donating your car is a great way to help these charitable organizations achieve their goals of providing assistance and care to individuals of all walks of life.

If your car is just a hunk of junk rusting in your front lawn, do not rule out donation! Instead of dropping your broke down car off at the junk yard, contact a charitable organization that accepts car donations. For the more part, organizations will accept vehicles that no longer run assuming the value can offset the towing fees. Yes, the organization will even haul away your car for free!

The main question many individuals have regarding car donations is simply: why donate when you can sell? Although many individuals would like to donate their time, money, or goods, many individuals need the funds from selling a car to purchase a new vehicle. The main reason why individuals choose to donate their car or recreational vehicle is because the donation is tax deductible. If your vehicle is worth under $500, then the deduction can be taken immediately. However, if your car is worth over $500, the charity will send you a specific value for deduction. This value is usually the sell price of your vehicle.

This tax deduction is perfect for individuals whose vehicles are worth less than $1,000, since generally they will be hard pressed to either trade in or sell their car for that value. Instead of receiving a pitiful amount for your old vehicle, consider the impact a tax deduction can make at the end of the day. Use your tax refund towards the purchase of a new car instead of trading in your car for a fraction of its potential price.

Donating recreational vehicles, including boats, campers, and trailers are another great way to give back to the community while reaping the benefits on your taxes. Often, the market for these vehicles is limited and individuals are often stuck paying storage costs or other fees while they are searching for a buyer. Instead of watching your investment diminish, contact a charity that will accept the donation and immediately see your gesture benefit both parties. Many charitable organization that accept cars may not necessarily accept these vehicles, so be sure to contact any organization before you show up with your boat, camper, or trailer.

Donating your vehicle is an excellent way to give much needed support to charitable organizations while also benefiting your tax return. If you find yourself in possession of a vehicle that is no longer working for you, consider donation before you take out that classified advertisement and let an organization haul your car away for free!

Looking for more info on Car Donations?

Click here to find the top 4 resources for Car Donations now!

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How Astrologers Think

Times have changed! How do astrologers think today? Not much differently than they've always thought. But they could be better understood. Learn more ....

Russians think of their country as Aquarius ruled, according to Johnson's "Russia List". Johnson's List is a daily e-mail newsletter with information and analysis about contemporary Russia from a wide range of sources. Maybe this is why they are so open to astrology. Aquarius is also the ruling sign for astrologers.

I was reading about some predictions Russian astrologers were making for the year 2002 in an article written at that time by Kevin O'Flynn for Johnson's Russia List entitled "Stars Aren't Smiling Down on 2002".

O'Flynn, who quotes Russian astrologers like Yury Longo, Sergei Bezborodny and Alexander Zarayev, doesn't seem to put much store in astrological predictions himself but he notes that "even several current and former Russian and U.S. leaders and their wives have shown an interest in astrological predictions". I don't know what Russian leaders he's referring to but it is thought that President and Mrs. Reagan consulted astrologers like Sydney Omar, Jeanne Dixon and Joan Quigley.

The comment that caught my attention in the article, however, was this:

"Perhaps the most pessimistic of the astrologers doing the rounds in the Russian media was Alexander Zarayev. He predicted in "Argumenty i Fakty" that Russia would see a bumpy ride between February 28 and March 12 and an even worse time after July 27, with problems in the Middle East and other hot spots. It will be similar to the [ruble] default in 1998," said Zarayev, who, like many astrologers, was short on details [emphasis mine].

Many writers who cover astrology interviews and predictions don't understand or like astrology and cover it with thinly veiled ridicule.

There is a reason astrologers are "short on details" and that is what I would like to explain in this article. It has to do with the way our predictions are made and the way we think.

Astrologers don't associate events by cause and effect. They associate them by analogy, much as poets do.

There are two reasons they use analogy. First, we are trying to explain things that are difficult to put into words, like poets. The poet says,"my love is like a red, red rose" because it is hard to put into words what an intangible thing, feeling or experience like love is without comparing it to something tangible, of rare beauty and ecstatic fragrance, like, for example, a rose.

Secondly, we are arriving at our conclusions by connecting dots that are invisible to the untrained eye but which exist in our formulas and calculations and lead us to our conclusions without physical evidence. This is why backing up some of our statements is difficult. We know two things are associated through time and space but we ourselves are not exactly certain what they will look like on the manifest earth plane. That is why the Russian astrologer said, "It will be similar to the [ruble] default in 1998."

If I might qualify Zarayev's statement, which he himself was not allowed to do in this once-removed report of his prediction, I would suggest that the events he describes are "similar" in gravity and scope, but also perhaps in "tone" and "texture" to the ruble default.

Here's an example from something you may be more familiar with. I could say that 911 was similar to the Great Fire of London in 1666 and to the Galveston Flood in 1900 (the deadliest natural disaster that the United States has ever experienced) or the San Francisco earthquake in 1906 in scope because these are all catastrophic events of almost unimaginable proportions. But 911 is more similar in tone to the bombing of Pearl Harbor in 1941 and the Viking raid on the Lindisfarne Monastery in Great Britain in 793 because although these events were catastrophic disasters they were also surprise attacks by foreign enemies on home soil.

Here's an example of how this kind of reasoning is carried out in event forecasting. Suppose I see that Saturn is going to pass over your Moon in your fourth house. Astrology is a language. It is a way of describing energy. Now we try to come up with some events that are probable, given what we know about this energy. In some cases, we take the nature of the person we're reading for into account -- he could be an 80 year old man or she could be a 26 year old girl -- and also what we know of their character and life events from information we request ahead of time.

Here are some of the images that are suggested by this combination of energy, Saturn + Moon + 4th house:

-- someone goes on an archaeology dig -- someone's parent becomes very ill -- someone breaks their leg and is laid up in the house for awhile, on the ground floor for convenience -- someone gets some long lost information about their ancestors for their genealogy project -- someone gets locked down in the basement by mistake or on purpose -- someone becomes a grandparent for the first time -- someone contacts the cemetery to find out about burial plots -- someone is digging in their backyard (in Chicago!) and finds a dinosaur bone -- a very old tree falls on someone's house

As a matter of fact, if you can "connect the dots" and have a feel for what it is these items could have in common, you are in line to be a good astrologer.

I'll help you.

Saturn = something very old, buried, long forgotten

Moon = long ago and far away, infantile, motherish

4th house = ancestors, deeply hidden, emotionally meaningful

We use intuitive thinking to interpret information revealed by the numbers in our astrological calculations. You might also compare this to the way a doctor reads an x-ray. The x-ray shows a picture of something but it really doesn't mean anything until someone who is trained to interpret x-ray pictures looks at it and tells you.

When I try to help my astrology students develop their intuition, we do "drills" like this. I ask, "If you were a flower, what kind would you be?" Then I ask, "If that person over there were a flower, what kind would s/he be?" Or a color. Or a piece of music. Or a body of water. My students get irritated with this sometimes, but it's like practicing scales (etudes) on the piano It is building right brain or intuitive skills.

As we've shown, when astrologer Zarayev says "similar to the ruble default in 1998", he is making an analogy - "this" -- something known -- is like "that" -- something as yet unknown -- based on three dimensional dot-to-dot, using geometric proportions and a nonlinear thinking similar to physics and even music, which can seem vague.

Many people believe that astrology is like being psychic or prophetic. As a matter of fact, astrology is more like physics or music and not at all like intuitive and psychic ability, although astrologers can use both these skills to enhance the information they give you from their calculations. However, astrologers study intensely from three to five years to learn their skills and most would be insulted if you described them as a psychic or intuitive! Many astrologers are among the brightest people on earth. (Not necessasrily so with psychics or intuitives.)

Astrology is a branch of meta-physics. Physics explores the creation of the universe using the left brain. Meta-physics explores the creation of the universe using the right brain.

Physicists use numbers and formulae in a quantitative language. Astrologers use astrological symbols and formulae in a qualitative language. Musicians use notes and formulae in what is commonly considered the most universal of all languages.

While clients may think that astrologers do nothing but predictions about people's lives, waiting patiently by their phone for the go-ahead on a chart (!), most astrologers are fascinated with the inner workings of the universe, like physicists, and spend hours doing independent research, honing their skills on projects of their own that interest them. Ask your favorite astrologer what s/he's researching at the moment and be ready for a surprise!.

What am I studying right now? The effect of Pluto transits through Sagittarius on the Arab world, the history of the Middle Ages, music theory, and advanced horary astrology.

Reading for clients often permits us to have the time for these other pursuits -- we do love our clients!! -- which are usually not lucrative in and of themselves. Astrologers compare notes among themselves regarding their discoveries and present findings in professional journals, at meetings and casually among friends with shared interests -- just like other professionals.

Let's explore further the way astrologers think. As we discussed, astrology is a branch of metaphysics. Metaphysicians explore the creation of the universe using the right brain and something called "vertical" thinking. Here's the difference between horizontal and vertical thinking.

Horizontal thinking uses the concept of cause and effect and relies on a linear relationship between events in time and space, i.e., first this happened and then this happened as a result. The ineffective conclusion of World War I caused World War II.

Here's a day-to-day example. I'm drinking this diet coke because I am thirsty. (I got thirsty and that caused me to drink the diet coke.) Or I'm drinking this diet coke because my grandmother introduced me to them on hot afternoons in Texas when I was a kid. Therefore, I always drink cokes when it's hot. You see, hot weather causes me to drink diet coke.

Vertical thinking is different. It associates events by a meaningful relationship which is sometimes subjective (the meaning is in the reality of the beholder) and sometimes by a system which describes invisible but not imaginary patterns and relationships such as music or astrology.

For example, it might also be that the reason I'm drinking this diet coke today is because something triggers me subconsciously to reach for one every time I run my tongue over the roof of my mouth in a certain way I've been doing since childhood. This subconscious conditioning is personal and subjective but rubbing my tongue over the roof of my mouth does not "cause" me to drink cokes.

Or I may do this because it's 3:20 pm and that's when I used to wake up from my polio-prevention nap as a kid and be handed a cold diet coke by my grandmother on the way to the swimming pool.

Something "reminds me" around 3:20 every afternoon that it's time to "reach for a diet coke". That's personal and subjective and an association that the subconscious mind is making but childhood naps did not "cause" me to drink this diet coke.

Naturally when looking for vertical connections, we roam backwards and forwards in time. Actually in astrology, the childhood diet cokes and the adult diet cokes would be siblings. The parent is something else entirely and that something is the mother lode.

There is a third element in vertical thinking and that is an invisible but discernible quality to a particular time that attracts events to it by appropriateness.

Before I go too much further with this, here's a day-to-day example of the "quality" of a time. Every morning upon first awakening, I go for a five mile walk. It's usually a fun and peaceful way to start the day. Two days ago, a dog harassed me for several minutes when I checked my mailbox on the way home. A car almost ran me over. Then the bottom fell out of a bag of garbage I took to the trash.

At that point, I replanned my day, figuring it was going to be the kind of energy where I should do as little as possible outside the house. The "quality" of the time was not good. I didn't need to check my ephemeris to know this (!) but perhaps there were some negative aspects to the Moon for several hours that day.

Had I looked ahead, I might have known this but I don't rely much on astrology for day to day matters, though that may surprise you. This is because I feel that we must develop ourselves to the point that we can roll with the motion of the inner planets in order to be effective adults. Inner planets (Sun, Moon, Mercury, Venus and Mars dictate day-to-day matters and changes that occur over a period of say, a few weeks.) Simple maturity dictates that we become capable in handling our daily affairs. We have had every inner planet circle our charts many times if we are over thirty and should be used to their energy by now.

In times of crisis and transformation, or confusion and discouragement, I study my own chart intensely and often seek help from other astrologers and healers as well. These times are ruled by the outer planets Saturn, Uranus, Neptune and Pluto. Some of these planets will only visit a few houses of our charts during our entire lives and we are unfamiliar with them to a degree that can wreak havoc with our well planned lives. All of us have parts of ourselves we do not know.

Important to note, however, returning to my morning that got off to a bad start ... the dog did not cause the "cause" the car to almost hit me. The careless driver didn't "cause" the garbage bag to break. They were all things of a certain nature that clustered together at one time and place. They were siblings, the parent of which might be of interest to an astrologer.

The Greeks had two words for time: chronos and kairos. Chronos refers to chronological time, the kind used for cause and effect reasoning. Kairos refers to a quality of time being such that all events that occur at that time are similar in some way.

When I give my classes, which are usually small because they are geared toward gifted infp healers who represent only 1% of the population, I like to ask us to consider the quality of the time that would draw exactly these 5 or 10 people together out of the billions of people on the earth.

This is happening randomly throughout your day as well. Why did you wind up at the grocery store in line with those particular people? Why did your name come up for an IRS audit at this time? Why did you cross the intersection just in time to get hit by that car?

These are rhetorical questions but they are actually quite fascinating to an astrologer who will study such things intently. For example, it might surprise you to know that when we look at the charts of a policeman and a criminal, they are quite similar -- certainly more alike than the charts of policeman and a pianist. The same applies to victims and perpetrators of accidents, rapes, surgeries, etc. Slowly a pattern reveals itself.

It is the kairos time in your astrology chart that is analyzed for information about your character which will determine your fate or what amounts to fate. "Character is fate." An excellent book on this topic is "The Challenge of Fate" by Thorwald Dethlefsen, an extremely influential German metaphysician whose books are not always available in English translation.

Another phrase we use is this. "Your life is your birth writ large." The moment of your birth contains the energy which you will smear, so to speak, across 60 to 90 years of time on the planet. Its flavor will trickle down over and through everything you do, creating ribbons of texture and pattern, making everything you do similar or familiar in some secret, subtle way. If only you had eyes to see. It is easier to discern this in someone besides yourself.

It is even possible to see that the manner of your physical birth is repeated time and time again across the length of your life in the particular outer events that occur or cluster around your energy. It takes training to see this. Also, most people are not familiar with the details of their birth.

If you plan to study metaphysics or astrology, a good thing to do is ask your mother all about the details of your birth so you have the information handy. It will become more and more meaningful to you as your studies progress.

Getting back to kairos, sometimes kairos reveals itself best by going backwards across linear time. Most of my personal projects as an astrologer involve looking back at transits throughout history to see what happened under similar transits in the past and what connections I can make.

For example, we had a rare, once in a lifetime astronomical event a few springtimes ago, a Venus eclipse. I looked at all the times in the past when this event occurred , all the way back to 1 CE and discovered three interesting things:

-- a predominance of powerful women rulers or activists; -- emphasis on the Salic Laws

The laws of the Salian Franks, from whence eventually sprang Charlemagne, forbid women to inherit property and this became a major issue in Europe during later time periods.

Something that interests astrologers, these eclipses have been occurring in the first 15 degrees of Gemini and Sagittarius for 2,000 years.

Another of my pet projects is exploring Pluto transits in Sagittarius. Somewhat unnervingly, I discovered they are low periods for western Europeans and high periods for the Arab world. We are experiencing one right now. When some newscasters and historians allude to the fact that we are finishing up on the Crusades at the moment, an astrologer can see the very alarming reality of this statement mathematically and without emotion or personal human opiniom.

Was I able to predict that 911 would happen? No. But I did predict -- in a paper I read at the "Better Worlde Galleria" in 1995 -- that this time period would bring an increase in terrorism, religious intolerance, difficulties in travel, immigration problems, upsurge of asthma and sound pollution and many other things that have happened. Is this vague? Yes. Is it true? Yes. Is it helpful? Yes.

One astrologer, the inimitable Rob Hand, did seem to predict 911 itself. Incredibly, an editor for "Mountain Astrologer", our "trade journal", chose as an illustration for his article, which appeared well in advance of September 11, 2001, the symbol for the planet Pluto (which among other things symbolizes, death and mass destruction) across the Twin Towers. In my opinion, Michael Lutin, "Vanity Fair" astrologer, also made the prediction.

As a metaphysician, I am not so interested in predictions as I am, like Einstein, interested in knowing God's mind. If this sounds a litle presumptuous, at least it keeps me busy. Like the German philosophers, I do believe that something very akin to God's mind or Adam SMith's "invisible hand" is revealed in a detached exploration and understanding of the outworking of history and in the turning gyre of the heavens.

For readers interested in a career in astrology, please also read my article "Why aren't Famous Astrologers Invited to the Peace Parties?"

If you have any questions about this article, please email me and I will be glad to have a respectful dialogue with you via email.

Nancy R. Fenn is a leading international astrologer.

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5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.

Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these small budget businesses, do not despair. With some creativity and persistence, you can develop your own tag line.

First, decide what you want to communicate with your tag line.

If you have a positioning statement and/or unique selling proposition, write them down. Your tag line should reinforce them.

Ask yourself these questions.

1) Who are your customers?

2) What benefits do you give your customers?

3) What feelings do you want to evoke in your customers?

4) What action are you trying to generate from your customers?

5) How are you different from your competition?

Try to get one or more of these across in your tag.

Second, prepare to brainstorm tag line options.

Gather tag lines from other companies and brands. Look in other categories besides your own and try to find tag lines from both large and small companies.

As you find tag lines, write them on index cards or individual slips of paper. You will be mixing and matching them and pairing them with unrelated items as you brainstorm.

Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line.

NOTE: You are looking at others' tag lines only to spark ideas. Do not plagiarize. You must come up with your own, original tag line.

To find tag lines, look around. You may find them anywhere there are advertisements, packaging, or logos. Look in cupboards, around desks, in magazines, on TV/radio commercials, in print advertisements, and on Web sites.

To get you started, here are some tag lines I found in only a few minutes:

- hp - "invent"
- Craftsman - "Makes anything possible."
- Kenmore - "Solid as Sears."
- Hersheys.com - "The sweetest site on the Web."
- WebSiteMarketingPlan.com - "Marketing Plan and Web Promotion Strategy."
- Marketing Best Practices - "The Web's leading small business marketing newsletter."
- Nike - "Just do it."
- TLC - "Life Unscripted."
- Surprise by Design TV show - "We're not just changing rooms. We're changing lives."
- Schnucks (Midwest Grocer) - "We make it easy."
- Berry Burst Cheerios - "Naturally sweetened whole grain oat cereal with real berries."
- Altoids - "Curiously strong peppermints."
- The Name Stormers - "Company and Brand Name Development."

Find your competitors' tag lines - look at them and strive to be better and different.

Gather together books to help you come up with different ways to phrase similar ideas. My favorite is "Word Menu." Others likely to be of help are "The Describer's Dictionary" and "Twenty-First Century Synonym and Antonym Finder."

Third, brainstorm.

This works best if you can get a small group together, but can also be done solo. Set up a place with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc.

Go through your props. Look up words or concepts in the books. Rearrange your various props so you can look at them in different ways. Write down *everything* that comes to mind and all the new ideas each phrase sparks. They do not have to make sense. You want a large number of ideas.

Fourth, consolidate your list.

After brainstorming, go through all of your ideas. Pull out those few you think have the best potential. Try to reduce longer ones to fewer words.

Fifth, choose the one best tag line.

You should be left with a short list of possibilities. To pick the single best tag line, get others' opinions. If you have some funds budgeted, work with a market research firm to test the tag lines with your customers.

You can also conduct informal research. Set up a free survey at SurveyMonkey.com and encourage people to take the survey. If you have direct contact with customers, ask them what they think. Give them an incentive to help you, such as a discount or small freebie.

When you are done, you will have a tag line that will help your business thrive.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network http://www.WebSiteMarketingPlan.com and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business, howmuchforspider.com/TOC.htm .

Copyright 2003, 2004 Bobette Kyle. All rights reserved.

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