Elaine

I am sure Malaysians all knew Fifi (Noor Hafiza Saharuddin) of TV3s Bersama Mu reality tv show really well. Sweet gorgeous looking lady, isnt she? Some of you may have noticed but most still knew little about this. There is a new hot Internet MLM (Multi Level Marketing) program at the moment that at one glance gave the impression that it is somehow associated with her. The program are being promoted almost everywhere in Malaysian internet from banners, online advertisements, forums, chat rooms, group emails and internet messaging.

The program was initially started by Rafa Green Sdn Bhd (thats equivalent to a Pvt Ltd company) based in Petaling Jaya. The program was a complete unknown then but through the initiatives of their down liners that initiated the idea to establish their online presence through a self managed community based website, they eventually put this program as one of the most talk-about money making opportunity here in Malaysia. The idea is ingenious! Hence, Teamfifi Dot Com was born on June 2006. Now, I have no means to confirm whether or not the website really has anything to do with TV3s personality Fifi. There is no official information published anywhere in Teamfifi Dot Com that can make me draw that conclusion today. One thing for certain though, her images and newspapers clippings featuring her stories are all over in Teamfifi Dot Com.

Their MLM program involves selling health based nutritional products and generating down liners. Their marketing plan is straightforward and effort friendly (basically it means that it is quite easy to achieve). Knowing that each potential MLM marketers have different financial means to start, they have introduced 3 different business start-up plans that are convenient for every target groups. No wonder they are making waves at the moment.

What we are all wondering here at Sahabatul Ventures is their actual objective. Teamfifi Dot Com clearly indicated in their website that they intend to produce at least 5 millionaires; however no targeted time frame is mentioned though. Still, we applaud the objective and hope that they would achieve it one day. However, Sahabatul Ventures do have doubts about their long term objective. Looking from what we can gather from their website, it is obvious that they are going all out for memberships, hunting for down lines to fulfil their marketing plans. This would sound nice in the first few years upon joining them of course but what happens then when you all ready have a lot of members? Going for memberships are one thing but promoting their products is another big factor that they have totally overlooked as of time of writing.

Using a celebrity to indirectly capture the publics attention on their MLM program is clever but this might harm them in the long run. Ask anybody who knew about Teamfifi Dot Com and they would automatically associate it with Fifi the celebrity. Thats not good for business. Are they marketing Fifi as a product or have they all forgotten that what is most important about their MLM program is their health based products that they are supposed to be promoting in the first place? Regardless either which way, the sole party what would laugh all the way to the back is Rafa Green Sdn Bhd. Now, let us take a look at one of direct sellings biggest money makers, Avon. Talk about Avon and everybody knew what Avon is all about. Everybody knew what type of products they have. But did anybody know who is behind Avon or their current CEO who runs the show? No! This is because Avon put every single effort to market their products! Not the other way around like what Teamfifi Dot Com is currently doing.

Overall, Sahabatul Ventures would give Teamfifis Internet MLM program 2 out of possible full 5 stars. Their MLM program marketing plans are excellent and anybody from the street can join them and easily market themselves as up liners since they have a very good free advertising all ready made and done for them directly through Fifis fame and status as a household celebrity as they led everyone to believe via their website. However, they lose a lot of points from their lack of effort in promoting their products which is the mainstay for any MLM programs. Their marketing approach suspiciously looks as if they are in to make easy killings by gunning for an all out membership drives. Surely hope that they would not abandon the program and go for other greener pastures after they found out that they could not go any further through down linings.

Saidul A Shaari is the principal and founder of Sahabatul Ventures, specializing in helping aspiring home based entrepreneurs establish and setup their online businesses cost effectively. An enterprising business individual who turn half ideas into real money making opportunities.