Elaine

Thats a funny question and you are probably thinking, My MLM company is the best MLM company in the world because they have the best products or the best compensation program."

But the truth is that the best network marketing company in the world is one that has a Monopoly on a product.

What is a Monopoly? According to Encarta World English dictionary, its a situation where one company controls an industry or is the only provider of a product or service. Another definition is a commodity controlled by one company: a product or service whose supply (italics added) is controlled by only one company.

Well, thats easy, you might think. My company is the only one who has this patent pending ingredient that is proven in clinical studies to do such and such for whoever takes it.

But thats not really a monopoly because there are lots of different companies that have unique ingredients in their products or unique patents.

The only true monopoly situation in network marketing would be where a company is the only one who can provide a certain product or service that is in demand by everyone who uses such a product.

Some examples of a Monopoly are AT&T, who were the only phone service providers until it was deregulated in the 1980s and ebay, who has a patent on the auction process.

Back in the day, if you wanted to call long distance, you had to pay AT&T and now, if you want to auction off your stuff successfully, without risk, you have to use ebay.

How do you create a monopoly situation in a network marketing company? Well, what do most network marketers hear from their prospects when approached to try the product? Usually, its does it work? And usually this is where you hear the testimonials about how it worked for them.

The problem with this is that people are different and the product may not work for your prospect the way it worked for you. So, what if someone came up with a system or device that can prove their product works? Wouldnt they be sitting on a monopoly?

Even though your company might have a unique, patented product that works, you need this device or system that can prove it works. Everybody who cares about using a product like yours, whether they buy the cheap stuff or the products that are a little more expensive will want to use a device or system to prove that the product works.

That is the biggest obstacle, in my view, for anyone selling a nutritional supplement product. If you can answer the question of "Does it work?" with a resounding, "Yes, and I can prove it!", you've got a monopoly!

Eunice Coughlin has found the Monopoly she's been looking for at Nu Skin Enterprises.

She's also founder of http://www.healthy-living-for-moms.com , a website that supports and encourages moms of all ages and stages to take care of their physical and spiritual health.