Elaine

Search engine optimization is utilizing techniques and methods in order to make your website rank as high as possible on search engine result pages. The higher the ranking, the higher the probability of "getting the click". So, it stands to reason that higher rankings equals more clicks which equals more traffic which eventually equals more business.

There are many aspects you can change on your website or add as well to make your website a little more search engine friendly. A few little examples would be adding titles, meta tags and alt tags. Done in moderation and properly, link exchanging is also a good technique to acquire backlinks. The amount of backlinks you have is another one of the components search engines use to rank sites.

using keyword phrases about your niche or website theme within your pages. Do not (and I repeat ... DO NOT) mutilate your webpages with keyword phrases. Yes, you want to include your keyword phrases throughout your page for search engines but keep in mind, they are not your customers. You need to find a nice balance between keeping both the search engines and your readers happy. So in other words, if it cannot be read smoothly and make sense ... change it. Would you place an order on a website that looks like it was written by a child?

Don't be afraid to do a little research and reading on how to make your website a little more search engine friendly. There are plenty of articles, ebooks, reports and other information sources of the like available. It might cost you a little money and it'll certainly take some time, but the benefits will come back tenfold over and over again.

Search engine optimization does require a little bit of work but it's really not much more than using a little bit of common sense. Start optimizing your site today so you too can reap the benefits of more traffic. Besides, we're all in business to make money, right?

-----------------------------------------------
Anita DeFrank is the author of Kick Start Your Online Business. The online world is full of possibility. It gives you the power to meet people from all over the world that you could never dream of meeting and better yet, Do Business with these people. Stop wasting time sifting through all the advice that may or may not be useful and learn from her mistakes. Learn more about her book at http://www.mommyshelperonline.com/kickstart.html